Run. Jump. Play. Every Day.

The first theme of The Challenge was, ‘Run, Jump, Play. Every Day’. This theme encouraged physical activity through a mix of active play, active transportation, sports and structured physical activity.

Lots of good things happen when kids move. Being active doesn’t have to mean planned, structured exercise. All you have to do is encourage that natural urge to ‘Run. Jump. Play. Every Day.’

Why ‘Run. Jump. Play. Every Day.’?

Regular physical activity plays an important role in children’s physical, social, and mental development. Being active can help children:

  • Improve cardiovascular fitness (heart and blood flow)
  • Build strong muscles and bones
  • Learn coordination, movement control and confidence
  • Maintain a healthy body weight
  • Have less risk of chronic disease in later life
  • Improve self-esteem and have less depression, anxiety and emotional distress
  • Improve learning and attention span, and achieve more at school
  • Have more chances to express themselves, learn new skills and have fun
  • Build social skills such as cooperation, respect for others, problem solving, athleticism, fair play and teamwork

Did You Know? Children who spend more time outdoors tend to have higher levels of physical activity. Reconnecting children with nature can positively impact their health and well-being.

For kids of all ages, periods of moderate to vigorous activity to raise their heart rate are encouraged. Please refer to the following physical activity guidelines for information on recommended types and duration of physical activity:


Refer to the ‘Run. Jump. Play. Every Day.’ Toolkit for more information on and resources for this theme.